Instruction
800 words for an easy subject – Just don’t have the time
I am part of a team and need to contribute the following 3 topics:
• Describe the group presentation style you intend to use.
The Style we intend to use called “Informative Presentation” and is described by our book as"
To be informative, a message must be clearly understood by the customer. Of course, clarity is important in any presentation, but it needs special attention in a presentation whose primary purpose is to inform. The informative presentation emphasizes factual information often taken from technical reports, company-prepared sales literature, or written testimonials from persons who have used the product.
This type of presentation is commonly used to introduce new products, highly complex products, and services of a technical nature."
• Identify the customer's wants and needs.
The clients are luxury and technology lovers that don’t have budget issues. The feature most beneficial feature is relaxation for busy people.
• Explain how your product satisfies those wants and needs, and differs from competitive products the potential customer has or could use. Include any value-added aspects of the product that extend beyond the sale, such as warranties, service agreements, and so on.
The subject is about our company, "Yanko Design" and our Product Called “Warm On”
The product is described as:
"When you are in for a long soak, the cycle of water turning from comfortably warm to tepid to cold is frustrating. On rare occasions I indulge in draining out some cold and refilling with the warm water. But my eco-conscious mind chides me for it! Anyways, Warm On pebbles look to resolve this problem innovatively. The pebbles are sensor-fitted heat-radiating artificial stones that maintain the water temperature for a set duration. So from start to finish you can have the same water temperature without any guilt. Awesome!"
The link below is for more information
http://www.yankodesign.com/2012/03/19/perfectly-warmed-bath/
APA FORMATING – JUST NEED SOME PARAGRAPHS and to include the 3 peer reviewed sources from my school’s library.
Here are the peer reviewed quotes to use:
“The Sharper Image announced it has signed a five-year licensing agreement with London Luxury, a leading manufacturer of innovative home textiles. London Luxury incorporates advanced technologies to provide consumers with a host of beneficial health and lifestyle features.”(ScienceLetter, 20019).
“This research aims to understand the determinants and impacts of cross-channel experience on brand's attachment, in an affordable luxury context. Based on a qualitative analysis (individual interviews with customers and experts) carried by the case of the brand Comptoir des Cotonniers; the results show the role of each channel in the purchasing decision.” (Dutot, V. (2016).
“The global market for luxury goods and services is expanding rapidly. Its value exceeded €850 billion in 2014, having grown at a rate of 7 percent on the previous year.” (Roberts, J., & Armitage, J. (2015).
Here are the References to include on the reference page:
Dutot, V. (2016). Impact of Cross-Channel Strategy on Brand's Commitment: A Case Study in an Affordable Luxury Industry. International Journal of Technology and Human Interaction (IJTHI), 12(4), 65-81. doi:10.4018/IJTHI.2016100105
London luxury llc; the sharper image jumps into bedding and bath with london luxury. (2009, Jan 20). Science Letter Retrieved from https://search-proquest-com.contentproxy.phoenix.edu/docview/208995340?accountid=35812
Roberts, J., & Armitage, J. (2015). Luxury and creativity: Exploration, exploitation, or preservation? Technology Innovation Management Review, 5(7), 41-49. Retrieved from https://search-proquest-com.contentproxy.phoenix.edu/docview/1697863324?accountid=35812