Instruction
I want one page and a half essay on this question about Waste Management. Answer each question in two sentence or three at most and use WM website as a source, don't use other sources unless if it really needed. double-spaced with 1” margins and 12-point Times New Roman font. This must be done within two hours or three at most.
Q: Strategic Planning Process & Marketing Information System.
Has the management articulated a clear marketing strategy for achieving its marketing objectives? Is the strategy convincing? Is the marketing planning system well conceived and effectively used? Does the planning system result in acceptable sales targets and quotas? Are marketing resources allocated optimally to the major elements of the marketing mix? Are enough resources or too many resources budgeted to accomplish the marketing objectives? Is the marketing information system producing accurate, sufficient, and timely information about marketplace developments with respect to customers, prospects, distributors and dealers, competitors, suppliers, and various publics? Are company decision makers asking for enough marketing research, and are they using the results? Is the company employing the best methods for market measurement and sales forecasting? Do marketers have decision support systems available?
Any information, exhibit, graph, table, etc., that will support your arguments should go into Appendices. When you refer to the Appendix content from within the main text, please use appropriate markers, e.g., Figure 1, Table 2, Exhibit 3, etc. This section does not count toward the page targets of the main text of each part.