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marketing for nonprofit ---- 4 questions answer from the book Chapter 18 – Organizing for Implementation

Date Posted: 02/11/2018
Category: Business
Due Date: 03/11/2018
Instruction
1-You are eager to bring more staffers to your Red Cross regional office. At the moment you have 325 people, of which only 28 have business backgrounds. What characteristics would you look for in potential business candidates? What would you avoid? 2-You have just hired five marketing specialists for the Kennedy Center for the Performing Arts. You want to brief them before you start. What are the five most important things they need to appreciate about the differences between their old employers and their new one? 3-The marketing director for a new Philadelphia HIV/AIDS program decides to run a marketing program to get more African-Americans to undertake testing – especially those at risk. The first campaign features dozens of dramatic bus stop posters with a bold statement urging viewers to bet tested and/or call a hotline number. Expenses exceed $40,000. Few calls are received after the campaign is launched and no appreciable change in testing appears to have taken place. Staffers who are jealous of the marketer’s large budget urge you (as the CEO) to cut back on this activity. How would you respond? 4-The executive at your largest chapter – one whose practices are often emulated by executives at other chapters – has decided that she does not like the branding approach that you have devised and plans to develop her own, one she says will be more appropriate to her city and suburbs. How would you respond? ( just write from the book not from outside book, put pages numbers, please just write from the book, if you not do that i will reject your work, i will send you pdf file )
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