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W13 ACT Bramer Corporation’s controller, Mara, was asked to prepare a capital investment analysis for a robot-guided aluminum window machine. This machine would automate the entire window-casing manufacturing line. Mara has just returned from an international seminar on qualitative inputs into the capital investment decision and the value chain. She is eager to incorporate these new ideas into the analysis. In addition to the normal net present value analysis (which produced a significant negative result), Mara factored in figures for customer satisfaction, scrap reduction, reduced inventory needs, and reputation for quality. With the additional information included, the analysis produced a positive result for the investment. Do you think these other factors should be included in Mara’s analysis? Elaborate on why or why not.

Date Posted: 07/11/2018
Category: Business
Due Date: 11/11/2018
Instruction
• Embed course material concepts, principles, and theories, which require supporting citations, along with at least one scholarly peer-reviewed reference to support your answer unless the assignment calls for more. • You need to evaluate/analyze that answer. Normal course dialogue doesn’t fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required. • Use APA style guidelines. • One-page discussion • 4 references Required Reading • Review Chapter 10 in Managerial Accounting Warren, C. S., Reeve, J. M., & Duchac, J. (2016). Managerial accounting (13th ed.). Boston, MA: Cengage Learning. ISBN 9781285868806 • Ibrahim, M. E. (2016). Factors influencing managers' decisions to continue/discontinue capital budgeting projects. Electronic Journal of Applied Statistical Analysis, 9(3), 540-551. doi:10.1285/i20705948v9n3p540 Recommended • Armstrong, V. S. (2015). Using real option analysis to improve capital budgeting decisions when project cash flows are subject to capacity constraints. Academy of Accounting & Financial Studies Journal, 19(2), 19-26.
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