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Introduction to Marketing Case Study 2

Date Posted: 27/11/2018
Category: Business
Due Date: 30/11/2018
Instruction
Case study sections (use appropriate headings to highlight each section) 1. Summary of the main points of the case (approx. ½ page- 10 points max). 2. Discussion of the marketing decisions made (approx. 1 page- 20 points max). 3. Detail the 4p’s of the case (approx. 1 page-20 points max) (product, place, price and promotion). 4. Critical evaluation and discussion (approx. 1 page-20 points max) of one of the given solutions selected by student. 5. Multiple student generated possible alternatives to the solutions given (approx. 2 pages-30 points max). Do NOT use the alternative solutions provided by the case study as your alternative solutions. Do NOT simply accept that the given solutions were the best possible regardless of the outcome. Estimated study length: 4-5 pages. Submit your completed case study in .doc or .docx (MS Word) format or choose the write submission option.
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