Instruction
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essay #1:Case Project 1: Marketing an Online Startup Business. Deliverable Length Guidelines - 2 content pages
Your friend Jeremy Smith has been selling Native American and African artifacts from kiosks at local malls. He started with one kiosk two years ago and now runs three. Jeremy is eager to expand into the online business arena. He recently set up an online store front and is currently using Native American and African community Web sites to generate sales. Determined to maximize the potential of his online business, Jeremy wants to learn about other cost effective and creative ways to market his online startup business. Document a couple of techniques that Jeremy can employ to draw more potential buyers to his online storefront. Include a discussion on the markets and how to target based on the specific audience. What are the considerations for any online startup business? What are the options currently available to support an online startup business? Include discussions on creating your own web site and supporting all functions 24x7 compared to a company providing this service for a fee. Include pros and cons for all comparisons.
essay #2 :Case Project 2: Online Shopping Cart Characteristics. Deliverable Length Guidelines - 2 content pages
Online shoppers want to feel at ease while shopping. The accurate selection of items and a secure payment method are often important factors in customer satisfaction. Thus, the online shopping cart is a key component in pleasant online shopping experience. Use the Internet to research at least five characteristics of good shopping cart software. Provide a report defining your five characteristics. Explain why they are important and describe how they are implemented in shopping cart software. Include how e-forms are created and presented on Web pages. Include a list of functionality that should always be included with any e-form such as editing dates and format of entries, address checking, etc.