Instruction
Communication with the people of the developing country is key to business success. This includes culturally appropriate and sensitive communication.
Investigate the culture of the countries you have chosen. KENYA & PERU
What are the major cultural groups?
What cultural traditions affect how businesses communicate within the culture?
What factors such as religion and language will impact communication?
What cultural factors will affect acceptance of the product message
Read Creating cross-culturally competent leaders for global teams, Norhayati Zakaria, Universiti Utara Malaysia Interdisciplinary Research | Volume 3, Issue 2 – 2013
https://www.elsevier.com/research-intelligence?utm_source=academicexecutiveselseviercom&utm_medium=redirect&utm_campaign=301&utm_content=/%3f
Read Communicating With Strangers by William Gudykunst and Young Yun Kim
Assignment:
Design an infographic that depicts the major cultural groups and issues for each country
----- Modified Instruction (12/17/2018 05:24:39) -----
Communication with the people of the developing country is key to business success. This includes culturally appropriate and sensitive communication.
Investigate the culture of the countries you have chosen. KENYA & PERU
What are the major cultural groups?
What cultural traditions affect how businesses communicate within the culture?
What factors such as religion and language will impact communication?
What cultural factors will affect acceptance of the product message
Read Creating cross-culturally competent leaders for global teams, Norhayati Zakaria, Universiti Utara Malaysia Interdisciplinary Research | Volume 3, Issue 2 – 2013
https://www.elsevier.com/research-intelligence?utm_source=academicexecutiveselseviercom&utm_medium=redirect&utm_campaign=301&utm_content=/%3f
Read Communicating With Strangers by William Gudykunst and Young Yun Kim
Assignment:
Design an infographic that depicts the major cultural groups and issues for each country.
Investigate companies that have made major marketing blunders involving cultural issues. You should be able to find many. Select at least 5 and make a graphic poster that shows the blunders.
Then discus your business( My business is Apple in Kenya and Peru) and how you will avoid similar issues.