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Marketing - the new product "Herbal tea capsule of Nespresso", 3000 words with most than 30 good marketing management textbooks (including the main textbook) will have useful material, but also expected to use a range of journal articles. (within 10 years)

Date Posted: 28/12/2018
Category: Business
Due Date: 29/12/2018
Instruction
1. please reivew the attached power point for understand the "new product" feature and background 2. please following the marking scheme to work on this assignment, the original STP can not amend (use marketing strategy to apply into the new product and support amendments, justified, appropriate metrics as well which are need to have journal support) 3. please more focus on "Task 2" as there are 30 marks 4. "Task 3" please identify different TOUCH POINTS, customer engagement, CE & TPs and marketing metrics Format: Correct format (REPORT)!! need Title and Sub title Reference: APA style use Turnitin!!!!!! attached "assignment brief" for the more details **I need to made sure you are fully understand how to do the assignment before start, after that receive the quality assignment then release the payment. Conversely, I DO NOT payment for the RUBBISH assignment!!
Attached
Download File 1 (pptx)
Download File 2 (pptx)
Download File 3 (docx)
Download File 4 (docx)
Download File 5 (ppt)
Download File 6 (ppt)
Download File 7 (ppt)
Tutor Uploads
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Bidders
proffesoranncarrl 7 years, 9 months ago
Rated 9.76 earned 242948.42 around 9258 assignments.
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  • excuse me, i would like to talk about this assignment with you before start
    User_14880 | Dec 28, 2018, 03:30 AM
  • Sap
    proffesoranncarrl | Dec 28, 2018, 03:31 AM
  • do you know what is the STP of the new product herbal tea capsule?
    User_14880 | Dec 28, 2018, 03:33 AM
  • Yes
    proffesoranncarrl | Dec 28, 2018, 03:37 AM
  • please list out the STP of the herbal tea
    User_14880 | Dec 28, 2018, 03:39 AM
  • Segmenting, targeting and positioning of herbal tea capsule. Right?
    proffesoranncarrl | Dec 28, 2018, 03:40 AM
  • Yes, what is the Segmenting of herbal tea/ what is the targeting of herbal tea and what is the positioning of herbal tea, thank you
    User_14880 | Dec 28, 2018, 03:42 AM
  • Segmenting will be based on demographic basis. Age here will apply
    proffesoranncarrl | Dec 28, 2018, 03:45 AM
  • I mean what is the segmenting in my assignment of herbal tea?
    User_14880 | Dec 28, 2018, 03:46 AM
  • Targeting will be on old and Middle aged customers
    proffesoranncarrl | Dec 28, 2018, 03:46 AM
  • Positioning of middle aged customers will be as a refleshment
    proffesoranncarrl | Dec 28, 2018, 03:48 AM
  • Segmenting in this case will break the marketing into smaller groups
    proffesoranncarrl | Dec 28, 2018, 03:49 AM
  • Segmenting in this case will break the marketing into smaller groups with similar product needs for the purpose of the selecting the appropriate target market
    proffesoranncarrl | Dec 28, 2018, 03:50 AM
  • how about targeting and positioning?
    User_14880 | Dec 28, 2018, 03:52 AM
  • Targeting will be based on age. That is the old and Middle aged consumers
    proffesoranncarrl | Dec 28, 2018, 03:57 AM
  • Positioning will also be based on age where benefits of herbal tea capsule will be used to shape the minds of the consumers in this competitive market
    proffesoranncarrl | Dec 28, 2018, 03:59 AM
  • targeting is wrong positioning not correct
    User_14880 | Dec 28, 2018, 04:13 AM
  • Then if it is wrong then what is your take on it
    proffesoranncarrl | Dec 28, 2018, 04:15 AM
  • targeting not based on age, is based on the level in this case
    User_14880 | Dec 28, 2018, 04:17 AM
  • Which level. Please elaborate on this so that I can grasp everything
    proffesoranncarrl | Dec 28, 2018, 04:20 AM
  • S-Segmentation: Niche single-served brewing herbal tea segment T-Targeting: Middle to high-income sophisticated women executives P-Positioning: the unique positioning of Nespresso is the confluence of wide variety of choices and a personal herbal tea experience coupled with convenience
    User_14880 | Dec 28, 2018, 04:21 AM
  • I can not pay you 60 for this paper as you not fully understand, but the outcome paper is what i want, then i can add bonus on my payment
    User_14880 | Dec 28, 2018, 04:24 AM
  • Okay
    proffesoranncarrl | Dec 28, 2018, 04:29 AM
  • still interest or not?
    User_14880 | Dec 28, 2018, 04:46 AM
  • here?
    User_14880 | Dec 28, 2018, 05:08 AM
  • Interested at 60
    proffesoranncarrl | Dec 28, 2018, 05:18 AM
  • you MUST fully understand the assignment if 60
    User_14880 | Dec 28, 2018, 05:21 AM
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  • excuse me, i would like to talk about this assignment with you before start
    User_14880 | Dec 28, 2018, 05:10 AM
  • okay i am ready dear, just clarify everything
    User_3482 | Dec 28, 2018, 05:12 AM
  • please explain what is the STP of the herbal tea?
    User_14880 | Dec 28, 2018, 05:14 AM
  • STP means SEGMENTATION TARGETING POSITIONING which is process where identifies summarizes and simplifies the process of market segmentation
    User_3482 | Dec 28, 2018, 05:21 AM
  • hello dear are you there?
    User_3482 | Dec 28, 2018, 05:37 AM
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  • do you know what is the STP of the new product herbal tea capsule? if yes, please explain
    User_14880 | Dec 28, 2018, 04:25 AM
  • Yes, I have gone through the files you have attached and I understand what is expected of your assignment.
    annewriter | Dec 28, 2018, 04:30 AM
  • I will be glad if you trust me with this assignment.
    annewriter | Dec 28, 2018, 04:33 AM
  • do you know what is the STP of the new product herbal tea capsule? if yes, please explain
    User_14880 | Dec 28, 2018, 04:47 AM
  • Okay, I am writing a brief explanation for you.
    annewriter | Dec 28, 2018, 04:51 AM
  • when and how can i receive?
    User_14880 | Dec 28, 2018, 05:18 AM
  • While products are not designed to mean everything to everyone, segmentation, targeting, and positioning of herbal tea capsules could help market the product to the right consumers. When we think about segmentation, the marketing model used will try to appeal to executives or professionals in the herbal market particularly those who can afford to spend their money on the product as well as consumers who may find the product useful for its health benefits.
    annewriter | Dec 28, 2018, 05:20 AM
  • The model will also help the marketer target the right consumers. Here a number of considerations will be done, for example, if the marketer is working with a limited budget he or she may decide to target professionals and perhaps extend the target later once the product has gained traction in the market. The next thing the marketer will do is to figure out how to position the product. Positioning is not about where the product will be located, but a story the marketer will craft about the product in order to create it in the minds of the consumers so they can have a distinct preference of the product.
    annewriter | Dec 28, 2018, 05:20 AM
  • I have sent a brief explanation of the STP for your product. Let me know if it is what you are looking for.
    annewriter | Dec 28, 2018, 05:22 AM
  • Positioning is a little bit wrong, it should be the unique positioning of Nespresso is the confluence of wide variety of choices and a personal herbal tea experience coupled with convenience
    User_14880 | Dec 28, 2018, 05:27 AM
  • Okay, I can always do some rewrite to ensure that you are 100% satisfied.
    annewriter | Dec 28, 2018, 05:29 AM
  • how about the 4Ps and 3Ps, support amendments, justified, appropriate metrics? what will you write?
    User_14880 | Dec 28, 2018, 05:31 AM
  • Let me write something brief how I will approach the 4P's strategy
    annewriter | Dec 28, 2018, 05:37 AM
  • this is a 3000 words report that based on my project of herbal tea capsule to support amendments, justified, appropriate metrics of each parts, special for the task 2, it is most important, based on the 2 powerpoint to understand the herbal tea information and background then justified or amendments then appropriate metrics, do you know what is my expectation?
    User_14880 | Dec 28, 2018, 05:43 AM
  • Yes, I understand what is expected of your report. I have looked at the rubric attached and I believe I can provide top-notch work as per your requirements.
    annewriter | Dec 28, 2018, 05:48 AM
  • i just saw your bid price is 80, but i just can offer 40 at this moment because I need to made sure you do a report what i need/ want then i will add bonus after that
    User_14880 | Dec 28, 2018, 05:54 AM
  • Yes, I placed a bid of $80 because this website will take 25% of the total amount as their commission. So, we are talking here about $60 for the precise work. I have lowered my bid to $70. You don't have to doubt me for I always commit myself to providing high-quality work.
    annewriter | Dec 28, 2018, 06:01 AM
  • may i know when can i receive the report after assign now? can i amend after I receive your report? for the referencing I need most than 30 good marketing management textbooks (including the main textbook) will have useful material, but also expected to use a range of journal articles. (within 10 years) every support amendments, justified, appropriate metrics also need to have journal support
    User_14880 | Dec 28, 2018, 06:09 AM
  • I can see you have set your deadline to be on 29th. If you assign it to me now I can have it completed not later than your deadline. I will also make sure that I have incorporated enough resources and as per your requirements.
    annewriter | Dec 28, 2018, 06:12 AM
  • I just upload the word "concept" which is some idea by myself, please see if it can apply into this report, thank you! for this report, need title and sub title as well
    User_14880 | Dec 28, 2018, 06:13 AM
  • assigned, please work on, thanks
    User_14880 | Dec 28, 2018, 06:21 AM
  • Thanks too for trusting me with it.
    annewriter | Dec 28, 2018, 06:22 AM
  • I hope you really can do a report what i am expect because i have a bad experience there before...therefore, i really really hope you can do you best on this report!! it is really important for me!! moreover, I also have another assignment need help but it is most complicated, let see do you understand after then
    User_14880 | Dec 28, 2018, 06:26 AM
  • Don't worry, I will do a good job for you.
    annewriter | Dec 28, 2018, 06:27 AM
  • what is your local time now?
    User_14880 | Dec 28, 2018, 06:32 AM
  • My time zone is East Africa Time and it is 9:34 Am.
    annewriter | Dec 28, 2018, 06:35 AM
  • Hey, where is my assignment?
    User_14880 | Dec 29, 2018, 02:14 AM
  • I thought we agreed I complete it by 29th.
    annewriter | Dec 29, 2018, 04:24 AM
  • today is 29Dec
    User_14880 | Dec 29, 2018, 04:25 AM
  • I will upload as soon as I finish
    annewriter | Dec 29, 2018, 04:26 AM
  • thank you!!
    User_14880 | Dec 29, 2018, 04:28 AM
  • May i know what is the status now?
    User_14880 | Dec 29, 2018, 04:29 AM
  • here?
    User_14880 | Dec 29, 2018, 12:35 PM
  • Hello there
    annewriter | Dec 29, 2018, 13:08 PM
  • are you still working on it?
    User_14880 | Dec 29, 2018, 13:09 PM
  • Yes, I am. Let me upload the introduction part so you can review and let me know whether or not it is what you expected from me.
    annewriter | Dec 29, 2018, 13:12 PM
  • ok, but can i receive it by today 29Dec?
    User_14880 | Dec 29, 2018, 13:19 PM
  • Yes, I will finish it today.
    annewriter | Dec 29, 2018, 13:20 PM
  • I have uploaded the introduction part for you. Let me know if you are happy with it.
    annewriter | Dec 29, 2018, 13:30 PM
  • hey, please stop, you get wrong
    User_14880 | Dec 29, 2018, 13:48 PM
  • where I am getting wrong?
    annewriter | Dec 29, 2018, 13:49 PM
  • for the part of amendment which is wrong, because I have already set up "STP", you can't change it
    User_14880 | Dec 29, 2018, 13:50 PM
  • What does the word amendment mean? Is it the changes we ought to make to the product?
    annewriter | Dec 29, 2018, 13:52 PM
  • S-Segmentation: Niche single-served brewing herbal tea segment T-Targeting: Middle to high-income sophisticated women executives P-Positioning: the unique positioning of Nespresso is the confluence of wide variety of choices and a personal herbal tea experience coupled with convenience STP can't change! and now you are depend on my existing information on top to support amendments, justified, appropriate metrics to each parts
    User_14880 | Dec 29, 2018, 13:53 PM
  • I can just delete the subheading "amendment" and assume the whole part as a summary of the product.
    annewriter | Dec 29, 2018, 13:53 PM
  • I have included a section named as "Market Segmentation" and I think S-Segmentation best fits in it.
    annewriter | Dec 29, 2018, 13:56 PM
  • you can amend the product but can't change the target customer who is middle to high-income sophisticated women executives, not for other peoples
    User_14880 | Dec 29, 2018, 13:56 PM
  • i have little bit worry now...
    User_14880 | Dec 29, 2018, 13:57 PM
  • do you read my attachment "Assessment brief"?
    User_14880 | Dec 29, 2018, 13:59 PM
  • As an introduction to the report you should provide a brief re-cap/summary of the new product/brand which the npd team you were working in delivered during the presentations. Based on this requirement, I only described the product in the introduction part and will expand more on the target market on "Market Segmentation Section of the report.
    annewriter | Dec 29, 2018, 14:00 PM
  • 1. brief re-cap/summary of the new product/brand 2. critically review that proposition to identify, and justify, any amendments which you would/could make to the original proposals for the product. 3. implications for different strategies across the 4Ps of the marketing mix, you should identify which strategies, and metrics 4. justification for such, to reinforce the point of difference which needs to be apparent in the development and introduction of new products this is what i am expected
    User_14880 | Dec 29, 2018, 14:01 PM
  • do you have review two of the power point? if yes, you need to summary as -->"Herbal tea capsule will be a line extension of Nespresso, providing alternative options other than coffee capsules but have the same luxury experience. The company aims to establish Nespresso as a Super-Premium brand by creating the luxury “Nespresso experience” through its innovative concepts. It intends to offer quality, convenient and stylish beverages at a location you choose. Being in the beverage market, our Focus is on the niche single-served brewing herbal tea segment with the target on the middle to high-income sophisticated women executives and thecore target on those who happen to be non-coffee drinkers but are also in search of luxury indulgence"
    User_14880 | Dec 29, 2018, 14:06 PM
  • after that, based on my power point 4Ps to identify, and justify, any amendments which you would/could make to the original proposals for the product for example: Product - The original packaging focus on black colour tone, but this time our target customers are women executives, therefore the new product can be changed to light colour tone and elegant design with the female noble status symbol. (please help to find the journal support) The metrics in this section is “New product purchase rate” Sources: Measuring marketing : 110+ key metrics every marketer needs by
    User_14880 | Dec 29, 2018, 14:13 PM
  • can you get it?
    User_14880 | Dec 29, 2018, 14:13 PM
  • I think you can't complete it today 29DEC...
    User_14880 | Dec 29, 2018, 14:14 PM
  • I get it now.
    annewriter | Dec 29, 2018, 14:16 PM
  • How about working with you in this way. I rewrite the introduction and send it to you and, then, proceed with the next section upon your approval of the previous section. By so doing, I will avoid making any further mistakes and deliver final work that is 100% satisfactory. Is that okay with you?
    annewriter | Dec 29, 2018, 14:19 PM
  • okay
    User_14880 | Dec 29, 2018, 14:25 PM
  • can you give me your personal email?
    User_14880 | Dec 29, 2018, 14:26 PM
  • Sharing personal contacts is against this website's polices, but I will see what to do in a short while
    annewriter | Dec 29, 2018, 14:28 PM
  • I just upload 4 files to you "Amendment" file is what is my idea of the parts (may not a good idea, just for your reference if you have better idea, you can do it) another 3 power point is related "task 2" for your reference
    User_14880 | Dec 29, 2018, 14:33 PM
  • noted you that as i can't submit today, it will be decrease 10% of my assignment....
    User_14880 | Dec 29, 2018, 14:36 PM
  • Please read the file I have just uploaded for you
    annewriter | Dec 29, 2018, 14:40 PM
  • the file is new?
    User_14880 | Dec 29, 2018, 14:45 PM
  • Yes, it is. I have removed the parts that were describing the target market and included some information about market segmentation. Also, included in the file is the address you can use to reach me.
    annewriter | Dec 29, 2018, 14:48 PM
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  • do you know what is the STP of the new product herbal tea capsule? if yes, please explain
    User_14880 | Dec 28, 2018, 03:58 AM
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  • hey, please talk about the assignment before you start because i need to made sure you can do what my expectation Do you know what is the STP of the new product herbal tea capsule in this assignment? if yes, please explain how will you writer for the each tasks? 4Ps and 3Ps and do you know how to appropriate metrics each tasks?
    User_14880 | Dec 28, 2018, 05:51 AM
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