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1- Literature review: everything needed in the instructions. 2- Discussion responses: I will attach

Date Posted: 07/02/2019
Category: Business
Due Date: 08/02/2019
Instruction
The articles due for these weeks’ assignments are as follows (please find most of the articles under the appropriate folder in Course Documents): When Identity Marketing Backfires: Consumer Agency in Identity Expression. By: Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta. Journal of Consumer Research. Aug 2014, Vol. 41 Issue 2, pp. 294-309. Sustainable Export Marketing Strategy Fit and Performance. By: Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula; Leonidou, Constantinos N. Journal of International Marketing. 2014, Vol. 22 Issue 4, pp. 44-66. Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands. By: Puzakova, Marina; Kwak, Hyokjin; Bell, Monique. Journal of Advertising. 2015, Vol. 44 Issue 3, pp. 219-231. Associated with this folder are the weekly literature review assignments. The format and style can be found in the numerous examples available in the Course Documents folder found in the main menu of Blackboard. The basic format is relatively simple. Initially the citation of the article to be reviewed is followed by a detailed section on the overview of the article, its main points, and issues discussed. The next section, please pick at least three aspects (content, not procedural) of the article you liked and why. At least three paragraphs or more are expected. You may use quotes in your answers, as long as they are not too numerous and lengthy. I am more interested in your thoughts and analysis than the author’s in this section. The next section is a detailed discussion of a dislike (content, not procedural) of the article and why. Please include an easy essay question that you think that anyone who has read this article should be able to answer. The articles that I pick have been used by many sections found in the textbook as sources of material. Therefore, you should find many overlaps between the articles and the textbook.
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  • I am here bro
    Brilliant Answers | Feb 07, 2019, 19:36 PM
  • thank you
    User_15075 | Feb 07, 2019, 19:36 PM
  • When Identity Marketing Backfires: Consumer Agency in Identity Expression. By: Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta. Journal of Consumer Research. Aug 2014, Vol. 41 Issue 2, pp. 294-309.
    User_15075 | Feb 07, 2019, 19:37 PM
  • Sustainable Export Marketing Strategy Fit and Performance. By: Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula; Leonidou, Constantinos N. Journal of International Marketing. 2014, Vol. 22 Issue 4, pp. 44-66.
    User_15075 | Feb 07, 2019, 19:37 PM
  • Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands. By: Puzakova, Marina; Kwak, Hyokjin; Bell, Monique. Journal of Advertising. 2015, Vol. 44 Issue 3, pp. 219-231.
    User_15075 | Feb 07, 2019, 19:37 PM
  • those are in the instructions just making them clear
    User_15075 | Feb 07, 2019, 19:38 PM
  • ok thanks
    Brilliant Answers | Feb 07, 2019, 19:38 PM
  • Hi, i uploaded the work, thanks
    Brilliant Answers | Feb 08, 2019, 22:32 PM
  • hi bro about the discussion
    User_15075 | Feb 09, 2019, 02:52 AM
  • the first attachment is comments about my post so i need separate response for them.
    User_15075 | Feb 09, 2019, 02:53 AM
  • Ok no problem , I will do it
    Brilliant Answers | Feb 09, 2019, 14:09 PM
  • thank you
    User_15075 | Feb 09, 2019, 19:22 PM
  • so the discussion responses can u plz tell which is which ?
    User_15075 | Feb 09, 2019, 19:22 PM
  • thanks
    User_15075 | Feb 09, 2019, 19:22 PM
  • Hi, thank you for your response , basically , i would say by developing a situational analysis, you are able to determine the strengths and weaknesses of a particular marketing plan
    Brilliant Answers | Feb 09, 2019, 19:28 PM
  • That's the first one
    Brilliant Answers | Feb 09, 2019, 19:28 PM
  • Hi Taylor , developing SWOT analysis of any business is important when it comes to the developing strategic marketing plans .
    Brilliant Answers | Feb 09, 2019, 19:29 PM
  • That's the second one
    Brilliant Answers | Feb 09, 2019, 19:29 PM
  • Hi, Anthony, you are right, risks exist everywhere , the best way to handle them is to mitigate against them. Through that, you will be able to always have a plan on the way forward.
    Brilliant Answers | Feb 09, 2019, 19:30 PM
  • And that's the third one
    Brilliant Answers | Feb 09, 2019, 19:30 PM
  • hello bro I wanna post an assignment
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