Instruction
1. Can anyone become an opinion leader? Why or why not?
2. Can marketers ever truly overcome negative attitudes toward a product?
Please note, I am not looking for 1 full page of text to answer each question, however, show some thought and develop at least a full paragraph. Answers to the questions with 1-3 sentences and without complete thought will lose points.
Author your answers in Word and upload as a Word document or RTF. Late assignments will not be accepted unless prior arrangements have been made.