Close reading article on nike or adidas vid

----- Modified Instruction (02/20/2019 23:25:15) -----
Close Reading Essay This assignment is based on two sneaker advertisements, and calls for a careful, detailed analysis of evidence. The targeted writing skills are: • incorporating and citing evidence • reading like a writer • close reading (i.e., carefully unpacking and analyzing evidence) • building an argument from careful analysis of a text, object, or phenomenon The purpose of advertisement is persuasion. Advertisers sell us products and services by convincing us that we want and/or need the products and services being sold. In the athletics industry, some of the top-selling and most well known companies include Nike and Adidas. Advertisers for these companies have developed images and slogans to inspire us to buy their athletic apparel. Nike’s slogan (Just do it!) sends an entirely different message to customers than Adidas’s slogan (Break free). Your task for the close reading assignment is to choose a commercial from one of these companies (see the links below). Does the commercial illustrate the company’s slogan, or do the images send a different message than the message allegedly being proposed by the company? What do these commercials say about motivations to exercise? Papers should be 3 pages, double-spaced, using Times New Roman 12-point font, and should follow MLA formatting guidelines. Nike: https://www.youtube.com/watch?v=au17YpGAa-s Adidas: https://www.youtube.com/watch?v=gXfLl3qYy0k Your Goals You must formulate a thesis that argues persuasively and coherently for one of the commercials to be considered consistent or inconsistent with its company’s slogan. Of course, you could argue either way for all of the commercials. Thus, your argument must take account not only of evidence that illustrates your point of view, but also must acknowledge instances where the commercial is divergent from your opinion. Basically, you are trying to persuade a skeptical reader with an argument that is arguable, is well reasoned, and considers fairly any likely objections. You must support your thesis with solid examples drawn from the ad/text you are discussing. The key to success in any close reading is in the strength of the explication of specific moments within the text. Take a careful look at places in your chosen work that seem especially important and explain what makes them so. What is being said and how do you know? Of what importance is this specific moment to the whole work? How does this point build upon what has come before, and how do subsequent moments relate to it? You will want to draw a reader’s attention to specific points in the text through selective quotation and citation, but remember that a quote can’t explain itself. You must explain why each moment is so significant. You must structure your argument in a way that makes sense and helps make your case. Give some thought to the way that your major points fit together to make a whole. Does each successive point build upon the last? Can a reader follow the progression of your argument from beginning to end and understand why it looks the way that it does? Remember that a successful argument is able to incorporate a variety of different points and examples into the framework of a larger claim in a way that is logical and persuasive. Make sure each example in your argument adds something to the whole and has a place in the whole that makes sense. Consider your reader. Assume that you are addressing a good-natured but skeptical reader who has a general knowledge of your text but is lacking in specific knowledge. Remember to provide brief moments in your argument to remind your reader of what is going on more generally in your chosen work when discussing a specific example, and never assume that your reader will automatically see things the same way that you do or inevitably draw the same conclusions as you. Your relationship with your readers should be one where you demonstrate to them that your argument has merit and one where you show them how you reached your conclusions. Use consistent and appropriate citation. You will only be referencing one work this time around and need not concern yourself with citing your chosen commercial in a references section. Nevertheless, it is important to clearly identify the places in the text to which you pay specific attention. All citations should be consistent with MLA standards. Make the most of the inherent variety and nuance of the English language. Nothing bogs down a promising argument faster than endlessly repeated terms and frequent conjugation of “to be.” Do your best to find fresh, active verbs and dazzle me with your expansive vocabulary.

----- Modified Instruction (02/21/2019 04:48:09) -----


----- Modified Instruction (02/20/2019 23:25:15) -----
Close Reading Essay This assignment is based on two sneaker advertisements, and calls for a careful, detailed analysis of evidence. The targeted writing skills are: • incorporating and citing evidence • reading like a writer • close reading (i.e., carefully unpacking and analyzing evidence) • building an argument from careful analysis of a text, object, or phenomenon The purpose of advertisement is persuasion. Advertisers sell us products and services by convincing us that we want and/or need the products and services being sold. In the athletics industry, some of the top-selling and most well known companies include Nike and Adidas. Advertisers for these companies have developed images and slogans to inspire us to buy their athletic apparel. Nike’s slogan (Just do it!) sends an entirely different message to customers than Adidas’s slogan (Break free). Your task for the close reading assignment is to choose a commercial from one of these companies (see the links below). Does the commercial illustrate the company’s slogan, or do the images send a different message than the message allegedly being proposed by the company? What do these commercials say about motivations to exercise? Papers should be 3 pages, double-spaced, using Times New Roman 12-point font, and should follow MLA formatting guidelines. Nike: https://www.youtube.com/watch?v=au17YpGAa-s Adidas: https://www.youtube.com/watch?v=gXfLl3qYy0k Your Goals You must formulate a thesis that argues persuasively and coherently for one of the commercials to be considered consistent or inconsistent with its company’s slogan. Of course, you could argue either way for all of the commercials. Thus, your argument must take account not only of evidence that illustrates your point of view, but also must acknowledge instances where the commercial is divergent from your opinion. Basically, you are trying to persuade a skeptical reader with an argument that is arguable, is well reasoned, and considers fairly any likely objections. You must support your thesis with solid examples drawn from the ad/text you are discussing. The key to success in any close reading is in the strength of the explication of specific moments within the text. Take a careful look at places in your chosen work that seem especially important and explain what makes them so. What is being said and how do you know? Of what importance is this specific moment to the whole work? How does this point build upon what has come before, and how do subsequent moments relate to it? You will want to draw a reader’s attention to specific points in the text through selective quotation and citation, but remember that a quote can’t explain itself. You must explain why each moment is so significant. You must structure your argument in a way that makes sense and helps make your case. Give some thought to the way that your major points fit together to make a whole. Does each successive point build upon the last? Can a reader follow the progression of your argument from beginning to end and understand why it looks the way that it does? Remember that a successful argument is able to incorporate a variety of different points and examples into the framework of a larger claim in a way that is logical and persuasive. Make sure each example in your argument adds something to the whole and has a place in the whole that makes sense. Consider your reader. Assume that you are addressing a good-natured but skeptical reader who has a general knowledge of your text but is lacking in specific knowledge. Remember to provide brief moments in your argument to remind your reader of what is going on more generally in your chosen work when discussing a specific example, and never assume that your reader will automatically see things the same way that you do or inevitably draw the same conclusions as you. Your relationship with your readers should be one where you demonstrate to them that your argument has merit and one where you show them how you reached your conclusions. Use consistent and appropriate citation. You will only be referencing one work this time around and need not concern yourself with citing your chosen commercial in a references section. Nevertheless, it is important to clearly identify the places in the text to which you pay specific attention. All citations should be consistent with MLA standards. Make the most of the inherent variety and nuance of the English language. Nothing bogs down a promising argument faster than endlessly repeated terms and frequent conjugation of “to be.” Do your best to find fresh, active verbs and dazzle me with your expansive vocabulary.