Instruction
Question 1: Find an example of public policy being promoted with the use of public relations. How well did the public relations promote the policy? Describe specific techniques that were used.
Responds 1: Public relations is a key factor into the election process. Public relations is defined as the efforts to communicate information to the general public in order to win the support of voters (Leatherman & Howell, 2000). One of the most prominent examples of this is the red for ed movement in 2018. Thousands of education supporters gathered in Arizona to advocate for a raise in salary for teachers and an increase in governmental spending for k-12 education. Through the constant documentation of advocacy of the belief that teachers deserve a raise and that governmental funding for education should be increased it helped influence an uproar for change from governor Doug Ducey. The media documented support through multiple factors such as, the event of marches, social media created photo filters and hashtags documented red for ed efforts.
Resource:
Leatherman, John & Howell, Marlene (2000). The Public Relations of Public Policy. Kansas State University agricultural experiment station and cooperative extension service. Retrieved on March 8, 2019 from: http://www.ksre.ksu.edu/bookstore/pubs/MF2494.pdf
Question 2:What are the positive aspects of public relations being used by government? What role can public relations play in national emergencies and furthering public policy?
Responds 2:Public relations and government should be something that go hand-in-hand. While the public may feel that transparency is not the standard practice, I do feel that in most cases the government puts out a good faith effort to perform outreach on policy. Many terms that describe the environment of public relations, and the public perception in Washington, would be “lobbying, fund-raising, opening doors, mobilizing grassroots support, rubbing elbows, and schmoozing” (Dye, 2017). Although there have been hidden transactions, shady individuals, and other issues at the top of public administration, I am confident that our government(s) pushes a lot out to the public by way of outreach. Almost every government municipality, or agency, has a Public Information Office considering all of the work done is public record. While this one department cannot handle all of the outreach on their own, they do make sure to put information in front of the public eye. Ultimately, this is a tough task to accomplish since the public wants to know everything, until they don’t, and want to know nothing, until they do. This makes for a difficult scenario for most government organizations in big geographic areas.
Reference:
Dye, T. R. (2017). Understanding public policy. Boston: Pearson.