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Marketing task

Date Posted: 04/04/2019
Category: Business
Due Date: 04/04/2019
Instruction
Case Study: Spend some time researching the latest news on Apple. Task: Then answer the following question: What information does Apple need to take into account as it attempts to craft its future marketing strategy? Some particular things to focus on: • Perform a thorough SWOT analysis of Apple. • What opportunities exist for Apple to continue to grow? (Consider this question in terms of the intensive, integrative and diversification opportunities.) • How would you characterize Apple’s industry in terms of Porter’s Five Forces? • What, if any, research does Apple need to do in order to form a plan for success? • What recommendations do you have for Apple at this point? Format • Your response should be submitted in a Word document that is professionally formatted per APA and Writing Manual standards. • Use Times New Roman, 12 pt. font, 1 inch margins on all sides. • Use headings throughout the paper. The paper should be written as a narrative essay. • It is expected that your response will be between 3-5 pages in length.   Hints A great exam response will: • Use marketing terms and theories – especially those learned in class • Utilize outside sources to support analysis • Be well-written and properly formatted per APA standards, including citation of sources • Convey original and creative thinking • Use analysis to support evaluation of the plan’s effectiveness as well as recommendations.
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