Instruction
Required
• Chapter 16 in International Business: The New Realities https://www.worldcat.org/title/international-business-the-new-realities/oclc/981541270?referer=di&ht=edition
• Delaney, L. (2017, June 22). The benefits of a global marketing strategy. The Balance. Retrieved from https://www.thebalance.com/why-develop-global-marketing-1953314
Recommended
• Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.