Instruction
Leading people in organizations through change initiatives requires a systemic effort. Developing a compelling change picture, communicating this picture to all stakeholders , conducting a comprehensive ‘roadblock analysis’, removing the ‘roadblocks’, and implementing the change, are all critical steps for a successful organizational change management initiative.
List and discuss examples of successful organizations that went through a change process by adopting the steps above. In your opinion, what was the ‘formula’ for their success? You can use organizations selected from the academic literature or organizations that you are familiar with.
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Do you agree or disagree with your classmates' posts, or can you offer different insight? Reply to 2 students.
student#1: Change management
It is a systematic approach that is used to deal with the transformations of an organization’s goals. It also maintains the processes. The main purpose of change management is to implement strategies for good change and helping others to adapt to change. It is important because the time changes so rapidly that all the organizations focus on their work and want that every employee becomes so efficient that he or she does anything and adapt things easily. In other words, the change management is the strategic way of switching the whole things that are done at organizations. There are many principles of change management like, lead with the culture, adopt new thinking, easily engage, start at the top, maintain sustainability (Finch, 2012).
Change management is the success tool and techniques which are used to manage the people side of change to achieve business requirements in the name of outcomes. There are many tools that can improve the organization. But, processes, systems, organization structure, job roles are the four main adjustments in the organizations. The organization facing many problems inside as well as outside.
Successful organizations that went through a change process:
Nokia:
Nokia is one of the leading company that was trading less than dollar two. This company achieves its great height and up their shares nearly sixty dollars in the year 2000 and forty dollars in the year of 2007. Nokia was becoming the one of the largest mobile device’s suppliers across the world. The company launched good mobile phones in low ranges, which is easy to handle, easy to use. In the year of 2010, Nokia touched height in great profits. It all depends upon the time that Nokia is currently exists and this is the big achievement for Nokia. Its logo is Connecting India which resembles the connection in people while they are so far away from each other. Apple beats Nokia mobile phones with its iPhone after that company missed the opportunity to success the business in the smartphone revolution. But with the time passage, Nokia realizes everything and regain its market back. The Finland based company hired a new CEO for the Nokia company and this leads to change in management. The company also decided to sell its struggling phones to Microsoft. Nokia changes everything in its services and the operating system handled by Microsoft company. This is the vast revolutionary change in this company (Masalin,2003).
Starbucks:
Starbucks has encountered in entering global markets for that they controlled many elements. This might be similar to the domestic market controlled the factors while entering into the global market. These factors include a prize of product, product, place to start, and advertisements. Starbucks’s name is very much famous. So, Starbuck’s name and image connect with millions of customers around the world. Starbuck’s tries to fit in the culture and taste of the country in which they settled their business. That wanted to know what type of taste of people have in that country, they explore the globe and tries to think for everyone, make products accordingly and also tries to think one thing that is sale in the market. If Starbucks know about the culture and taste of the people, then earn well and make high profits (Theresia, Y., & Septriadi, D. 2018). When saw the company’s website, they maintain. They successfully doing their business globally and choosing business internationally makes the Starbuck’s upgrade and with international partners, the value increases of Starbuck’s and the international partner's commitments with Starbucks bring at a very high level. In the short-term goals, they only change their market strategies, customer’s product taste, etc. So, companies try to become each employee more efficient.
student#2: Change with the Change otherwise change will change you” is a well-known quote in the management. To survive and succeed in this competitive world many organizations are going with change management. The successful change management process leads the organizations towards the growth.
Here one organization, I explained below which experienced successful change management process.
SHELL
· In 2004 Shell was facing an oil reserves crisis that hammered its share price. The situation was arises by the departure of the oil group’s chairman, Sir Philip Watts. The new group chairman, Jeroen van der Veer, believed that in order to survive, the corporation had to transform its processes and structure.
Systemic efforts and developing a change picture
· A standardized processes were identified in the world.
· They understood that If these processes were introduced it will influence more than 80 Shell operating units.
Communicating this picture to all stakeholders
· They had taken efforts to communicate the picture to all its stakeholder that how changes were essential and vital to survival.
· The leadership of Shell Downstream-One, as the transformation was recognized, needed unflinching determination and to focus on gaining adoption from everyone involved.
· The major players in all their markets knew and communicated what was required and why. They needed to be aligned with the change requirement. From the start, it was recognized that mandating the changes was the only way for them to drive the transformation growth they aimed for.
Roadblock analysis and Removing Road blocks
· Shell proved unpopular in the short term as some countries stood to lose market share.
· The message was a threatening one, and many operating units balked.
· Shell analyzed all Roadblocks in the change process related to their stakeholder and well communicated to their stakeholders and step by step they had removed all roadblocks in change process.
Implementing Change
· Shell had applied all the changes they had planned for survival and growth of the organization.
· In Shell change leadership started and finished with Jeroen van der Veer, who never drew back from highlighting how important full implementation of Downstream-One would be.
· Shell is in a meaningfully better position after successful implementation of Change Program.