Instruction
1. Watch two hours of Saturday morning children’s programming. Record how many ads are shown? What types of products are advertised? Are there any frequently used techniques and themes across the ads (i.e., cartoon characters, bright colors, etc)? What impact might these types of ads have on children’s values over time? Next, watch two hours of prime time programming and record how many ads are shown. What types of products are advertised? Are there any frequently used techniques and theme (i.e., Comparative ads, one-side appeals, humor, etc) across the ads? What impact might these types of ads have on adults’ value over time?
Based on your observation, discuss the relationship between advertising and consumers’ values.