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Marketing Research Planning, Implementation, and Analysis (Part2)

Date Posted: 05/05/2019
Category: General
Due Date: 10/05/2019
Instruction
*This project will be about UMUC. Has to include interviews "from students" from links that are below* This final project is in lieu of a final exam. In most instances, marketing research can be reduced to five questions: What do we need to know? What will we ask? Whom will we ask? How will we ask them? How will we interpret their answers? This assignment requires you to survey the organization/enterprise at which you are employed, or an organization of which you are a member, such as a church, school, club, etc., and identify one of its most pressing marketing needs about which it should conduct some sort of marketing research. After explaining this in detail, including the needs and reasons for conducting the research, you should then detail the methodology you would recommend that the organization employ to obtain the data. A simple example of a need might be that the organization is concerned about membership numbers and wants to formulate a course of action regarding future decisions. Although this final project is not due until weeks 7 and 8, you need to begin thinking about it immediately. Your choice of organization should be submitted to your instructor in week 2 for comment and suggestions. Part 2 (20% of final grade) Part 2 of the paper should involve gathering the data, analyzing said data, and deriving inferences and/or conclusions as presented and interpreted so the user/client will be able to make better decisions and/or take necessary action. 4. Collect the data. (Use the free version of the SurveyMoney survey tool, described below). 5. Analyze the data. 6. Formulate conclusions and prepare the report. Submit part 2 by the due date identified in the course schedule. It should be a typed, double-spaced paper (see guidelines under assignment 1 above), no less than three pages and no more than five pages. Google Forms or SurveyMonkey: If you choose, you may use Google Forms or SurveyMonkey (or any other online survey tool) to facilitate your research collection and analysis. To use Google Forms, go to https://www.google.com/forms/about/ and follow the prompts to create your survey. There are paid and free versions of SurveyMonkey. To sign up for a free SurveyMonkey account, go to SurveyMonkey (www.surveymonkey.com) and subscribe to a free account using the following steps: Click on "Sign up FREE" (right side of screen) Fill out the contact form Click on +Create Survey Give your survey/project a title Select a category (I would recommend "Market Research") Click on "Add Question" (middle of page) Type the Question Text and then choose the Question Type Fill in the Answer Options Check relevant boxes under Answer Options Click on "Save & Add Next Question" (bottom right side of screen) Repeat for all your questions When done, click on "Preview Survey", then "Send Survey" (bottom right)
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