Marketing task 4: Tactics In this task you will complete the Tactics portion of your Marketing Plan. Tactics should include: Products and Services Pricing Price Communication Promotion Social Media Channel Financials Complete a thorough analysis for your new venture. To complete this task successfully first work through all learning resource activities:

Background Resources 1. Watch the Lynda video series: Marketing Fundamentals Chapter on Developing the Tactical Phase (9 videos*) https://www.lynda.com/course/shareredirect/168334?org=stratford.edu *Download all exercise files (these are also in the Important Documents Folder). 2. (for further clarification) Read related chapters in How to Write a Marketing Plan, Revised Third Edition http://prx-stratford.lirn.net/login?qurl=http://library.books24x7.com/library.asp%3f%5eB%26bookid=36854%26refid=ZOSQK 3. (for further clarification) Read related chapters in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy https://b833qai4z-mp02-y-https-library-books24x7-com.prx-stratford.lirn.net/toc.aspx Products and Services Complete the products and services section of your marketing plan. Pricing Price Communication Complete the pricing and price communication sections of your marketing plan. Promotion Complete the promotion section of your marketing plan. Social Media Channel Complete the social media and channel sections of your marketing plan. Financials Complete the financials section of your marketing plan. In this task you will complete the Tactics portion of your Marketing Plan. Tactics should include: Products and Services Pricing Price Communication Promotion Social Media Channel Financials Complete a thorough analysis for your new venture. To complete this task successfully first work through all learning resource activities: