Instruction
Marketing Research Project. 12 pages minimum and 15 sources minimum. The topic is on the Levis company, and it has to have the SWOT of the company.
OUTLINE:
1)Identify the costumer, who? What do they want/need
2)identify the 4 Ps
A)price
B) product
C) distribution
D) promoting
3) talk about the economic forces
A) economic
B) political
C) technological
D) legal/regulatory
E) competitive
F) sociocultural
4)what is the companies vision
5) who is the target market
6) what are the strategic business units)
A)cashcow
B)star
C)question mark
D) dog
7) what are the core competencies (2 min.)
8) what matket opportunities are present?
9) when and how did the company creat a competitive advantage? What will they do in the future?
DUE TUESDAY 10 FEB AT 6PM IN CLASS