Instruction
Vision/Mission Statement and Goals
Vision Statement
The vision/mission statements are clear summaries of where the business is headed. It describes what the business produces, whose products are produced for, and unique business characteristics. It will reflect the values of the management team and the type of business culture you are trying to create.
Goals and Objectives
What do you want your business to achieve? Be specific in terms of financial performance, resource commitments (time and money) and risk.
When will various milestones be achieved?
Keys to Success
What do you need, or must happen, for you to succeed?