Nonprofit Case Study

6 page paper (not including the cover page and references page) Step 1 - Intro to the organization The name of the nonprofit organization you will study The organization's mission statement An annotated bibliography of at least five researched references you used to find information on your nonprofit. Please include a brief description of why you chose each reference/source, following each citation. PLEASE do not include an additional references list or bibliography, as that would be redundant and take up content space. Step 2 - Marketing situation and target audiences Continuing with your selected nonprofit organization, Step 2 of your case study will be your analysis of the organization's marketing mix (remember those four P's). Include a discussion/diagram of two target audiences. Please use a Venn Diagram here as an analogy to compare the similar/non-similar characteristics and attributes of these audiences. This helps to recognize common needs and establish economies of scale for resource allocation. A Venn Diagram is a graphical illustration of the relationships between and among sets of data, groups or objects that share something in common. The Venn Diagram is made up of two or more overlapping circles that show all possible logical relations between a finite collection of sets. The Venn Diagram uses illustrative circles to show areas of overlap and separation between data. Definitions of Venn Diagram Step 3 - Environmental Scan Select one of the target audiences identified in Step 2, preferably the target audience most closely aligned with the organization's mission. For example, the American Diabetes Association targets doctors, diabetes educators, patients, families of patients, and donors. The primary audience is patients with diabetes. These five criteria compose your summary report of this paper. Demonstrate your understanding of each of the following: State in your own words, the value proposition of the nonprofit towards your selected target audience. How might the organization facilitate the exchange of its value proposition with the target audience? Evaluate the competitive position of your organization (hint: might use a SWOT Analysis here). Comment on the organizations branding strategy, is it a recognizable brand, why? What types of communications strategies is the organization currently using or could be using? Think about traditional media and social media here.