Instruction
Question:
Target Markets Assignment
Identify possible target markets for the following products:
(a) Kellogg’s Corn Flakes
(b) Disney World
(c) Wilson Tennis Rackets
(d) Diet Pepsi
7 Characteristics of Target Market Customers:
• Gender (male or female)
• Age
• Income
• Family or Household Size (and Number and Age of Children)
• Geographic Location
• Lifestyle & Personality Type
• Type of Market (Consumer, Business, Schools, etc.)
Examples:
(A) Kellogg’s Corn Flakes:
In my opinion, the target market for Kellogg’s Corn Flakes includes …
(A) Disney World:
Since Disney World is located in Orlando, Florida, I think the target market for Disney World
Includes primarily families, with two or three children, ages 3 - 12 …
The customers for Disney World are called “guests” and the employees are called “cast members”.
(C) Wilson Tennis Rackets:
Wilson tennis rackets, in my opinion, has several target markets including …
(D) Diet Pepsi:
According to the Pepsi website, the target market for Diet Pepsi includes …
Requirements:
(1) Typed (word processed), 12-point font size,
Font Type (Times New Roman, Arial, or Calibri)
(2) Length: 2+“full” (complete) pages
Title: (Target Markets Assignment): 16-18 point, bold & underlined, centered
Question: Type question in 12 point, bold & italics
Sections: (Kellogg’s Corn Flakes): 14 point, bold & underlined
Writing Quality:
Spelling (correct spelling is critically important)
Word Usage (its, it’s, there, their, they’re)
Number Usage (one - ten, 11+, 175 employees, $1.5 million in sales)
Apostrophe Usage (Wilson’s products, Starbucks’ sales)
Punctuation ( , ; . …) (not more than 15-20 words without punctuation)
Sentence Structure (less than 20 words per sentence is best)
Paragraph Structure (8-12 lines per paragraph is best)