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Marketing advertising campaign report

Date Posted: 05/07/2019
Category: Business
Due Date: 07/07/2019
Instruction
OBJECTIVES AND DESCRIPTIONS: This advertising campaign proposal is meant to provide you with a practical orientation of the activities for developing an advertising campaign through consumer/market/competitor analyses (e.g., STP, SWOT), creative arts, and media planning. You will act as an advertising agency charged with developing a new advertising campaign strategy for your client. You choose your potential client, identify their problem(s), set the campaign goal(s), and present an advertising campaign that includes sample advertisements. Please note that your final report SHOULD include the following components at least, but you may want to include some other components as exemplified below: 1. Problem identification: What’s the goal(s) of your ad campaign? Why is the goal(s) important? 2. Creative work: How can your ad campaign achieve the goal(s)? Etc.
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