Instruction
Instructions:
Visit the P&G website at www.pg.com.
Make sure that the country is the USA (upper-left corner)
(1) Brands
• First, click the Our Brands link (near the top of the home page)
• Next, click on the Brands link in the drop-down menu
• Access each Product Category, by clicking on the Product Categories (Baby Care, Fabric Care, Family Care, Feminine Care, Hair Care, etc.) along the left margin
• List all of the Brand Names that are listed under each of the 10 Product Categories:
(1) Baby Care (5) Hair Care (9) Oral Care
(2) Fabric Care (6) Home Care (10) Skin and Personal Care
(3) Family Care (7) Grooming
(4) Feminine Care (8) Personal Health Care
List all of the Brands (brand names) under each of the 10 product categories.
(You may organize the brand names into a table, list, or paragraphs)
There should be about 51 Brands of Procter &Gamble products.
(2) Social Responsibility (click on the Our Impact link on the top of the website)
Click on any of the 5 links (Doing What’s Right, Sustainability, Community Impact,
Gender Equality, and Diversity & Inclusion)
Give at least 3 examples of how Procter & Gamble is a
socially-responsible company. Select the areas that interest you.
(3) Stock Price (click on the Investors link, or the Site Map, then click on the Investors
link) (at the bottom of the home page):
What is the current stock price of P&G? (and the date of the stock price quote)
(4) Conduct a survey of your household (home or apartment).
List the P&G brands (brand names) and total number that are in your household.
Requirements:
(1) Typed (word processed), 12-point font size,
(2) Font Type (Times New Roman or Arial)
(3) Length: 2+ “full” (complete) pages … including tables
(single-space with double-space between paragraphs)
(use the “block” style … left-margin alignment, no indent of paragraphs)
(4) Writing Quality:
Spelling (correct spelling is critically important)
Word Usage (its, it’s, there, their, they’re)
Number Usage (one – ten, 11+, 175 employees, $1.5 million in sales)
Apostrophe Usage (Wilson’s products, Starbucks’ sales)
Punctuation ( , ; . …) + Two spaces after a period (end of sentence)
Sentence Structure (less than 20 words per sentence is best)
Paragraph Structure (8-12 lines per paragraph is best)
-2-
Example: Student’s Name
MKT 300
Daytime or Online
Procter & Gamble Assignment
.
Introduction:
This is an optional section. You may want to write a short introduction paragraph, to introduce the reader to the Procter & Gamble Company, their history, and their products.
(1) Brands: Procter & Gamble has 10 product categories of consumer products,
List the Brand Names under each product category:
(1) Baby Care:
List all of the Brand Names.
(2) Fabric Care:
List all of the Brand Names.
(3) Family Care:
List all of the Brand Names. … list brands under all 10 categories
Note: You may want to create a table, a list, or list brands in paragraph form.
(2) Social Responsibility: List at least 3 examples of P&G’s social responsibility.
(3) Stock Price: The current stock price (and the date price is quoted).
(4) Survey: List the brands (names and total number of brands)
in your household (home or apartment).
Conclusion:
This is an optional section. You may want to write a conclusion paragraph, summarizing your thoughts about the Procter & Gamble Company and their amazing array of consumer products.
Suggested Font Sizes:
Title (Procter & Gamble Assignment): 16-18 point, bold & underlined, centered
Categories (Introduction, Brands, Social Responsibility, Stock Price, Survey, Conclusion):
14 point, bold & underlined
Body (your writing): 12 point, no bold