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3-4 page paper on multinational strategy

Date Posted: 07/09/2019
Category: Business
Due Date: 08/09/2019
Instruction
Assume you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multi-domestic, a transnational, or a global strategy. In a three- to four-page paper, address the following: Analyze which of these strategies would make more strategic sense to employ if your company’s product is mobile phones. Explain your answer. Determine whether or not a multi-domestic strategy would be more advisable than a transnational or global strategy if your company’s product is dry soup mixes and canned soups. Explain your answer. Analyze which strategy would it seem to make more sense to pursue if your company’s product is large home appliances, such as washing machines, ranges, ovens, and refrigerators: a multi-domestic strategy, a transnational strategy or a global strategy. Explain your answer.
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  • scratch of the work##1.If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multidomestic strategy, a transnational strategy, or a global strategy? A transnational strategy would make better strategic sense since it would be difficult to employ essentially the same strategic theme in all country markets. A global strategy would be appropriate since most mobile phones are constructed to work globally and buyer needs across the world are relatively universal. A transnational strategy would be appropriate since the same strategic theme could be employed, but country-to-country customization is necessary to accommodate consumer preferences in mobile phone features. A multidomestic strategy is called for since mobile phone features must be tailored to the specific market conditions and buyer preferences in each country market.
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