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15 Search Engine Optimization (SEO) Questions

Date Posted: 14/09/2019
Category: Computer Science
Due Date: 15/09/2019
Instruction
*Answer the following questions. Each question will probably require a paragraph to complete. 1). Write a paragraph outlining some good design choices when building a website, from the perspective of search engine optimization. 2.) Write a paragraph outlining some bad design choices when building a website, from the perspective of search engine optimization. 3.) Give two examples of tags or attributes that can be used to increase search engine optimization. Explain what the tags or attributes are (a sentence or two will do) and give an HTML example of them. Explain the impact they can have on SEO. 4.) Give an example of Behavioral Targeting. This should require writing a small paragraph. 5) Describe the role of communities in search engine optimization and how to create and maintain the right kind of community for your web site. 6) Describe a comprehensive linking strategy for search engine optimization that includes effectively using internal links and building inbound links to increase the traffic flow to your site. 7) Describe the role that directories and pay-for-inclusion services can play in a search engine optimization strategy. 8) Explain how robots, spiders and crawlers work? (Hint: all of these terms mean the same thing, so just describe them as a group) 9) Explain what SEO Spam is? 10) Why is using Social-Media important in marketing a website? *Each of the following questions will probably require a sentence to complete. 1) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising? 2) Name a way to increase your click-through rate. 3) Which of the 3 PPC tools and services mentioned in chapter 1 of the textbook is the best and why? (Google, MSN, or Yahoo!) 4) Find another PPC service, not mentioned in chapter 11. Write a sentence containing what it is and a good feature of it. 5) Name an HTML tag that you should use in your site to help with SEO and why? Use APA style citations
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