Instruction
• Start the essay with a succinct one paragraph summary outlining the key points of the case and the theory you plan to apply in analyzing it.
• Then continue by discussing, in your own words, first the theory itself in sufficient detail for a college student not familiar with the theory to get a basic understanding of how this framework conceives the Good.
• Then apply the theory to the case.
• Finally, conclude with a succinct final section discussing how the company should act going forward. And remember to always support your claims with evidence and/or logic and always be as specific as possible in your examples.
• Style wise, avoid asking rhetorical questions. As a rule, you should never ask the reader questions in college papers. Always use clear and succinct language and try not to pack too many ideas into a single sentence or paragraph. Avoid very long sentences and short choppy sentences with no connection to one another. There should always be some connection linking each sentence to the next and each paragraph to the next, thereby building toward completed thoughts. Paragraphs should be at least 4-5 sentences long. Always use active instead of passive style.
• Papers should be roughly 500-700 words (2-3 pages), double spaced in 12 point Times New Roman font, also formal bibliography is not required although any direct quotes should be referenced by author, publication and page number in parentheses at the end of the line.