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Assignment: * Refer to slide #3 of Chapter 6 PPT (Predicting Behavior Via Market Segments) * Choose a healthcare marketing produce or service * Consider how each step MIGHT come into play in marketing that product or service. Describe in 1 or 2 sentences PER STEP (you can combine psychographics and lifestyle) how that step is relevant and what additional information you might need to know. * Point is not to be "right" on your points since there could be multiple approaches, but to demonstrate how the steps might come into play for the service/product you select. Have fun with this -- will help support your understanding of this concept.

Date Posted: 26/09/2019
Category: Health Care
Due Date: 26/09/2019
Instruction
* example Product: Tattoo removal skin treatment Demographics: Assumption is adults in age range 30-50 but would need secondary research to better understand when "tattoo regret" typically comes into play. Psychographics/lifestyle: This varies but assumption is we will target those who attend concerts, spectator and recreational sports. Product/Product benefits: Safe and minimal pain. Multi-treatment approach can be scheduled in advance, with clinic open evenings and weekends. Purchase intention/brand preference: Target may have researched this topic on line -- how to remove a tattoo, so data from social networks may inform. Brand preference likely limited due to few providers of this service. Actual purchase history: Purchase of this service probably not applicable but would try to secure a list of individuals who have skin art as starting point.
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