Instruction
-Briefly describe the healthcare organization (type, location, size, etc.).
-Briefly describe the healthcare marketing plan you selected. (Note: do not cut and paste the information, but rather summarize in your own words.)
-Analyze how well the marketing plan defines what the healthcare organization is trying to accomplish. Provide details and justification.
-Explain to what extent the healthcare organization understands its environment, the market, and competition. Describe any key market data that is presented.
-Evaluate whether the strategy action matches the conditions and outcomes of the healthcare organization. Explain.
-Evaluate whether the marketing objectives are specific enough. Explain. Provide suggestions if they are not.
-Evaluate whether the tactics described are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.
-Evaluate whether the healthcare organization's marketing plan is logical and realistic. Explain.
-Evaluate whether the healthcare organization's marketing plan is cohesive. Explain.
-Identify and analyze some barriers to the healthcare organization's marketing plan's success.