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The template is attached.

Date Posted: 02/10/2019
Category: Business
Due Date: 02/10/2019
Instruction
The purpose of this assignment is to assess your knowledge of promotion and how organization's can use sales promotions to stimulate immediate product demand. As such, this assignment requires you to write a sport sales promotion project proposal for a sport organization of your choosing. Think of this project proposal as a sort of 'sales pitch' to management where you try to convince them of the benefits of this particular sales promotion - both in terms of immediate and longer term product demand. I have provided a general project proposal templatePreview the document for you to use as a framework for completing this assignment. Please edit as you see fit. However, each of the sections in the template need to be included within your project proposal, which includes: Title page Table of Contents Executive Summary Needs/Problems Objectives & Goals Procedures/Scope of Work Timetable Budget Evaluation Appendix Some things you might want to consider in developing your proposal: Your sales promotion can be a price (e.g., discounts, coupons, etc.) or non-price promotion (e.g., special events, giveaway items, etc.) Try and target a real need/problem within the organization (e.g., low attendance at/participation in a particular sport service) , which will increase the likelihood that this is not entirely a hypothetical assignment Make your promotion evidence-based (i.e., What consumer behavior research and data can you draw upon to connect what you want to achieve and who you want to target to the promotional activities themselves?) When finished, upload your proposal here as a Word document. Deadline for submission is Wednesday October 2 at 11:59pm.
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  • Thanks
    User_4212 | Oct 02, 2019, 03:19 AM
  • Hi, Can you have this done by 4-5pm tomorrow ? Thanks!
    User_23043 | Oct 02, 2019, 03:20 AM
  • Sure!
    User_4212 | Oct 02, 2019, 03:20 AM
  • Awesome thank you! I know of some people that chose a college and specific sport like their basketball or football attendance.
    User_23043 | Oct 02, 2019, 03:26 AM
  • I have a message with some tips and advice from the assignment i will send over in a few.
    User_23043 | Oct 02, 2019, 15:20 PM
  • Needs/Problems Make sure the problem you identify is evidence-based. For example, if you are saying that attendance at games or participation in programs is low, then provide some facts, evidence, data, etc. to support that assessment (i.e., do not rely on personal observations or gut instincts). If you don't establish the extent of the problem here, then it will be very difficult to set SMART goals and evaluate the effectiveness of your proposal post-implementation.
    User_23043 | Oct 02, 2019, 16:12 PM
  • Be as specific as possible in terms of which consumers are at the heart of this problem. Again, if you are saying that attendance at games or participation in programs is low, who is not attending/participating? The answer is likely multiple groups of different consumers, but if you can establish that the problem exists primarily with one group of consumers, then this will help you in designing your promotion (because being all things to everybody is very difficult - if not impossible!). For example, if you know that students are not attending athletic events, then you can integrate research into your proposal that helps you in understanding the needs of such consumers. This is very much at the heart of this assignment - see Procedures/Scope of Work below.
    User_23043 | Oct 02, 2019, 16:13 PM
  • Objectives & Goals To simply, change this section to just 'Goals.' What I'd expect to see here is at least one SMART goal that takes your problem and articulates exactly what you are trying to achieve. Remember, you are all trying to increase consumption of your product, so by exactly how much, among who, and by when?
    User_23043 | Oct 02, 2019, 16:28 PM
  • Procedures/Scope of Work It is important that you describe, in as much detail, your promotion activities. If you are proposing a price promotion, then what sorts of discounts, coupons, etc. are you offering? If you are proposing a non-price promotion, then what sorts of activities are you offering? Following on from the point I made above in Needs/Problems, it is important to retain a thread between the problem consumer group(s) and their needs, and your promotional efforts you are proposing. With this being said, make sure to explicitly make that link in this section. For example, you might want to lead into your description by stating, "As evidenced in the research by [INSERT NAME], sport fans of intercollegiate athletics aged 20-29 derive satisfaction from [INSERT], [INSERT], and [INSERT]. The proposed promotion satisfies these needs by offering [INSERT]."
    User_23043 | Oct 02, 2019, 16:28 PM
  • I know the temptation here will be to say that the promotion will be evaluated simply by the measured increase in spectators, participants, etc. But, remember, while sales promotions are short-term, promotional activities, they are worthless if they only increase attendance/participation for one game/event. In terms of fan promotions, you should be focusing on moving consumers up the frequency escalator/elevator. So factor into your evaluation how you would look to evaluate this longer term impact of your promotion.
    User_23043 | Oct 02, 2019, 16:30 PM
  • Try and detach yourself from the proposal. Even if this is the agency that you currently work for, avoid writing in the first person. For example, replace "We have a problem..." with "[INSERT AGENCY NAME] has a problem..."
    User_23043 | Oct 02, 2019, 16:30 PM
  • Uploaded
    User_4212 | Oct 02, 2019, 22:15 PM
  • Hi, are you missing the procedures and scope of work? step 5?
    User_23043 | Oct 02, 2019, 22:47 PM
  • it is a blank page for step 5
    User_23043 | Oct 02, 2019, 22:49 PM
  • hello?
    User_23043 | Oct 02, 2019, 23:13 PM
  • It's missing step 5. Procedures/scope of work
    User_23043 | Oct 02, 2019, 23:48 PM
  • Hello. Let me check
    User_4212 | Oct 02, 2019, 23:50 PM
  • okay i added more information for step 5 in the messages i sent earlier today
    User_23043 | Oct 03, 2019, 00:05 AM
  • Procedures/Scope of Work It is important that you describe, in as much detail, your promotion activities. If you are proposing a price promotion, then what sorts of discounts, coupons, etc. are you offering? If you are proposing a non-price promotion, then what sorts of activities are you offering? Following on from the point I made above in Needs/Problems, it is important to retain a thread between the problem consumer group(s) and their needs, and your promotional efforts you are proposing. With this being said, make sure to explicitly make that link in this section. For example, you might want to lead into your description by stating, "As evidenced in the research by [INSERT NAME], sport fans of intercollegiate athletics aged 20-29 derive satisfaction from [INSERT], [INSERT], and [INSERT]. The proposed promotion satisfies these needs by offering [INSERT]."
    User_23043 | Oct 03, 2019, 00:06 AM
  • This is due at midnight, could you please add it in before then?
    User_23043 | Oct 03, 2019, 00:17 AM
  • step 5 is probably the most important
    User_23043 | Oct 03, 2019, 00:19 AM
  • ???
    User_23043 | Oct 03, 2019, 00:37 AM
  • hello???
    User_23043 | Oct 03, 2019, 00:45 AM
  • I can't release the money because this isn't complete.
    User_23043 | Oct 03, 2019, 00:50 AM
  • until this is complete
    User_23043 | Oct 03, 2019, 00:50 AM
  • Step 5 is just explaining step 6 but into a paragraph
    User_23043 | Oct 03, 2019, 01:11 AM
  • Hello. Did you found it?
    User_4212 | Oct 03, 2019, 16:48 PM
  • I did not receive it in time for the due date. The topic did not follow the task either.
    User_23043 | Oct 03, 2019, 21:15 PM
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