Instruction
1-2 pages the concepts from Chapter 6 to identify business opportunities and make business recommendations (comparative advantage, national competitive advantage, etc.). Please be as specific as possible in your recommendations. For example, you can say, Coke could sell soft drinks in Brazil because it has a large and growing middle class consumer base, and buy sugar cane products from Brazil because the country has absolute advantage (due to climate etc.) in producing sugar cane. You should also pay attention to the existing competition in the country in your target market segment.