Instruction
Assignment 2: Uber (Case 17, page C-107 of your course eText)
Review the FAQs (if available) related to the completion of assignments.
Your second assignment is based on Case 17 (Uber: Driving Global Disruption, pp. C-107–C-117).
Use the marking weight of each section as a rough guide to the length of that particular section. For example, if the External Analysis section is worth 20% of the assignment mark, then it should be approximately 20% of the report. In other words, it should be approximately 800 words in length for assignment 2.
Remember that Assignment 2 is being written for the CEO of Uber. Thus, Assignment 2 is not a case study, but a strategic report.
Note that the CEO has asked you to write the report. Do not rely on quotes or copy passages from other sources. You are to provide unique content, analysis, and discussion for each assignment.
Also, remember that as you are writing this report for the CEO of the company, you can assume that the CEO knows and understands all of the course concepts. Do not try to “teach” the reader or explain any of the course concepts.
Options
You have the option of restricting your information for this assignment to the case study only. If you write the report from this perspective, your report will cover up to and including 2015. Make sure you provide a list of references, even if you only use the case study as a basis for your information.
Or, you can write the report from the perspective of today—the company's current status. If you choose this option, you will be using outside information along with the case study as the basis of your information. Make sure you provide a list of references.
link to case study:
https://online.vitalsource.com/#/books/9781305856271?context_token=7883d2b0-d10f-0137-df86-42663bbf4083
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