Instruction
For Case Study #2, refer to the Product Life Cycle (PLC).
Pick a health care example -- other than one covered in class or on the PPT.
After clearly defining your health care product or example, explain where it is on the PLC and how you know, or believe that to be the case.
Then, based on that knowledge, list 4-5 key steps or considerations you feel the product/service marketing team should take to prevent the product from moving toward decline or to otherwise flattening out.
Rubric:
Clear product/service: 5 points
Explanation of position on PLC: 15 points
Marketing steps: 30