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Entrepreneur Case analysis. READ THE CASE & INSTRUCTIONS (only one and a half page single spaced)

Date Posted: 17/10/2019
Category: Business
Due Date: 20/10/2019
Instruction
For this case analysis, your assignment is to draft a memo to S'well founder and CEO Sarah Kauss providing her a recommendation on what to do regarding the mass market decision she is faced with. Your memo should be approximately 1.5 pages (single spaced, no less than one page and no more than two) and be in memo format (like a letter - don't include a header). Be sure to include a discussion of both the pros/cons of the decision you're recommending, but offer a recommendation (and do so early - like in the first few sentences) and justify your recommendation using information from the case study or concepts we have discussed in class. External sources are not necessary. Case analyses will be graded based on the clarity and strength of your argument (75%), as well as overall writing quality (25%). Please attach your written submission as a word .doc file or .pdf
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