I have done the first stage and am looking for someone to do the second stage of my Research Project. This will consist of you investigating my proposed trend in marketing literature. I need you to create a preliminary roadmap of 10-20 (or more) articles (both academic and popular/ practitioner press) that will further frame the issues/ situation that exists. In a written report no longer than 15 pages in APA format.

I will link my first part of the research paper and this will give you the start of what I need to be done. I would like 10-15 pages double spaced in APA format. Here are the exact instructions from my professor for this consumer behavior research paper. Paper 2: Literature ReviewThe second stage of the Research Project will consist of students investigating their proposed trend in marketing literature. Students will create a preliminary roadmap of 10-20 (or more) articles (both academic and popular/ practitioner press) that they will use to understand and further frame the issues/ situation that exists. In a written report no longer than 15 pages, students should present a summary of previous research that involve this topic. Research should be consciously organized by themes. A minimum of 3 themes are required. Themes are groupings of the literature. Themes should be stated, followed by summary of research literature that deal with that theme and a conclusion at the end that presents a “gap in the literature”. Gaps can be a multitude of items such as discrepancies across literature (e.g. one author claims this while another claims that) or sampling errors (e.g. no Mid-western samples). But ultimately these gaps are the subject that students will use to address in their third and final paper. An example: Let’s say that the topic is younger audiences not affiliating themselves to a religious group (e.g. church or synagogue). Thus, one of the themes might be research that looks at how young persons do not believe in a higher power or how churches are changing sermons to be more participatory to appeal to younger demographics. Thus, the paper would have a section devoted to one of these themes, then students would summarize all of the literature that they found concerning this theme. At the conclusion of that section, students MUST acknowledge a “gap” in the literature that they will then address in the final paper. To finish with our example, for the theme about younger persons not believing in a higher power, the gap might be that “ all past research was comprised of persons from large metropolitan areas primarily on the East Coast. Thus, no research has been conducted to investigate this theme among young, mid-western persons.”