Instruction
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
One walk-in clinic, such as an urgent care facility
One retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility selected.
Include the cultural and generational demographics in your analysis.
Analyze the market