Instruction
1. In 250 words, please discuss the following: Customers are the foundation of successful business-level strategy. Discuss a firm’s three customer considerations—who, what, and how. These issues refer to the customer groups to be served.
2. In 250 words, please discuss the following: Corporate-level strategy is used by firms to become more diversified and create additional value. Discuss the use of single and dominant corporate-level strategies. When are single or dominant strategies preferred over diversified strategies?
Book used: Hitt,H. A.,Hoskisson, R. E.,&Ireland,R. D. (2017). Strategicmanagement: Concepts and cases:competitiveness and globalization(12thed.).Boston, MA: Cengage.ISBN: 9781305502147