Instruction
What is the one element that tends to be the most annoying aspect of listening to the radio or watching TV, and that is...commercials! Yet, without them, we would not have such a diversity of programming choices available to us.
Ever since the first radio commercial for a real estate company was broadcast back in the early 1920's, advertising has become a multi-billion dollar effort with ad agencies and manufacturers attempting to persuade us to purchase and consume products.
Broadcasting advertising is comprised of different levels, or areas of concentration. As you will discover in the chapter notes, there is network, national, regional, local, and retail advertising.
Complete the following to answer this Thought Question:
1. List and comment on a total of three commercials from either radio or TV that caught your attention, either as clever and funny, or downright annoying and obnoxious.
2. What was the motivating factor or factors involved in helping you recollect these particular commercials?
3. How would you classify them in terms of their category? Is it a national ad, where it is probably seen or heard around the country, like McDonald's? Is a regional ad for a business that is in a large geographic area like Southern California, like Carl's Jr.? Or is a local ad for a one-store operation in one city, like a car dealer or specialized retailer?
Be sure to elaborate on your choices, and why you feel they captured your attention, and fit the bill for their respective category.
Upload your choices from 'youtube' or another video source into the forum.
Everyone has a major opinion on advertising...now here is your chance to sound off with a positive and/or negative response.