Simple Marketing project. place yourself in the role of “marketing expert.” You need to take a few photo pictures of the marketing activities one of a company which offers products or service to the Denver consumers. This will be for High Altitude MMA gym and clothing. Your photo pictures need to capture the real marketing situation of this company to illustrate one or a few marketing concepts, theories, strategies or principles. For example, it can be an advertising or promotion method of the company. You can take your pictures in or outside of this company’s retail store. I have already taken 3 pictures for you to add into the essay discussion.

• Provide knowledge of the marketing concepts, theories, strategies, techniques or principles studying in this course • Demonstrate applicable skills of some marketing concepts, theories, strategies, techniques or principles to the real business environment • Demonstrate critical thinking skills The directions: 1. Identify and research the company which represents the products or services in the Denver market. 2. Study and identify the marketing concepts, principles, or theories you capture on your photo pictures. 3. Take the photo pictures by using your camera or any mobile device (no video will be accepted). Advice: you can use maximum 2 pictures in your report, and your pictures must reflect the marketing concepts, principles, or theories. 4. Make the summary with your photo pictures, including: • Describe the company • Provide a detailed description of your photo pictures. • Describe minimum 5 marketing concepts, principles, or theories which show on your photo picture. It is essential to avoid the description of any marketing strategies or other marketing issues which are not related to your images or company. You can use any theoretical issues which we discuss in class during this semester. Advice:  Avoid providing only a company description and/or company marketing strategies you find in additional sources. Since this is the experiential learning project, you should use more primary sources of information, such as your observation and combine it with your knowledge of the course materials • Explain why your photo pictures are effective or no effective representations of the marketing concepts, principles, or theories. Provide your thoughts with a correction or an improvement of the representation. 5. Review grading rubrics and requirements. The writing report and picture requirements: • The report should be minimum 4 full pages, including 3 pages of summary, single space, Times New Roman, 12 font size; and 1 page of 2 photo pictures • The picture should be taken by you only. No online or other copy will be accepted There are possible marketing concepts, theories, strategies or principles you can use: • Marketing Ethics • Marketing environment • Global components • Consumer behavior. • Segmentation, targeting, and positioning. • Branding. • Trademark and new product development. • Pricing concepts. • Distribution and logistics. • Retailing and other distribution channels. • Promotion strategies. • Integrated Marketing Communication. • Advertising, public relations, and sales promotion methods. • Social Media roles. • Social and Mobile marketing: creating value