Instruction
The wireless carriers in the United States are currently redefining themselves. AT&T has acquired DirecTV and Time Warner. Verizon has acquired AOL and Yahoo! T-Mobile is attempting to acquire Sprint. Comcast has acquired Sky Broadcasting. Most recently, Apple and Disney have launched their own streaming services. All of these market developments suggest that content acquisition and distribution is a priority.
In this scenario, you have been contracted by Apple to develop a market proposal to acquire GoPro.
Your proposal should consider the strengths and weaknesses of the Apple TV+ platform and how acquiring GoPro could benefit Apple. Use the quarterly reports of GoPro and Apple as a starting point for your research.
Your summary should include:
A description of the GoPro product offering
Pricing/bundling options
1 year revenue projections for Apple (revenue should be listed quarterly for 1 year)