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Final Project : A Business Plan. Fundamentals of Entrepreneurship 10-12 pages

Date Posted: 02/12/2019
Category: Business
Due Date: 13/12/2019
Instruction
Each student will select/create a real or fictional product or service that they would like to bring to market. The students then become the class experts on the product, the company, and the industry in which it operates. Students should be encouraged to look up articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope, and/or Advertising Age. 10 Components of a Good Business Plan Executive Summary Company Description Market Analysis Competitive Analysis Description of Management and Organization Marketing Plan Breakdown of Your Products and Services Sales Strategy Request for Funding Financial Projections Grade will be based on the following criteria: Use of analytical marketing concepts to analyze the company and its products. Degree to which information was sought and attained. Quality of critique of company’s business plan. Quality of suggestions for future marketing. Quality of writing.
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