Culminating Activity/Research Project You, as the student, will be responsible for creating a business plan. A good business plan will help ensure the success of any type of business. As a marketer, it is up to you to “sell” you business to a potential investor. All plans should be comprised of the sections detailed below: I. Executive Summary -- A brief introductory outline that highlights the key ideas of the business plan. **Investors should be able to read this “attention grabber” and understand the plan before getting into the specifics**. II. Mission Statement -- An outline of the business’; ; ; s purpose and the products and services it will offer. **Explain your business idea to the potential investor** III. Industry Overview -- An analysis of the industry and markets in which a business will compete, and the factors affecting the business **Demonstrate your knowledge of the industry. It is similar to a market overview, but it gives macro view, or the big picture or overview**