Questions on “With These Words I Can Sell You Anything” 1. Choose 2 examples from the “Advertising Doublespeak Quick Quiz” and explain where the ambiguities lie. Comment on whether you think these are “weasel words”, “unfinished words” or other “tricks of the trade” that Lutz itemizes in his text. 2. The introduction to “Names” explains what “connotation” is. Find 2 examples from a website or blog post that contains this type of language, and explain why the language is misleading. Your work will be evaluated for content (clear, complete and comprehensive), paragraph structure, diction, grammar and other writing matters, and APA format for in-text citations and a References list.

Answer the following 2 questions, using 2 paragraphs for each question. Your assignment will therefore be 4 paragraphs in total. Your paragraphs should be approximately 80 -100 words each, excluding quoted material, with topic sentences, transitions and concluding sentences. Use standard English (avoid slang, connotative language, contractions) with a business/professional tone, and edit for grammar errors. Format: Use a Word document (NOT a pdf), single-space your paragraphs, and double-space between paragraphs. Use a Title Page and running head according to APA guidelines. Do not repeat the questions in your assignment, and number your answers according to the assignment itself. Your work requires in-text citations as needed (paraphrases and direct quotes from the readings and from any research that you have done), and a References list for your sources (readings and research) at the end of the assignment. Should you choose not to include correct documentation, both in-text citations and a References list, your work will receive an F or lower. Resources for APA format: Cites and Sources, the Owl Purdue Writing Lab (Google it and save it to your hard drive),