Instruction
case Analysis
Objectives
The objectives of this assignment are: 1) to develop your ability to identify critical business issues that need to be addressed by an
organization and 2) to develop your ability to succinctly and persuasively present both your analysis and your point of view.
Assignment
Read the attached article from Forbes magazine, Best Buy: Grasping at Straws.
Conduct a situation analysis to better understand the potential reasons for Best Buys recent performance. Your situation analysis should
include an assessment of both the internal and external environment.
You are asked to develop an Analysis Paper using the approach that was discussed in class.
Required Analysis:
1. Read the article and use the frameworks that we discussed in class to structure your situation analysis.
2. Read the additional research that was obtained from the Temple University Library. You DO NOT need to conduct any
additional research. These articles will provide you with all of the information that you need to conduct your analysis.
3. Your introduction should 1) specifically describe Best Buys performance problems, and 2) tell the reader what your report
will cover.
4. The body of the report should identify and describe all of the potential reasons for Best Buys recent poor performance.
5. Summarize your analysis and offer your opinion of the primary reasons for each of Best Buys recent performance problems.
Your Paper:
Your critical analysis paper must be a maximum of four pages in length (double spaced); only the first four pages will be read
and evaluated.
In-text source citations using the APA citation style are required.
A comprehensive bibliography is required. (Remember, I have provided you with all of the sources)