Class (English Business Writing) Please read the INSTRUCTION: I DO NOT HAVE A TEXTBOOK. Textbook: Bovee, Courtland L. and John V. Thill. Business Communication Essentials. Eighth ed. Upper Saddle River, N.J.: Pearson Education, 2019. Answer all Chapters 4,5,7,8,9 Questions ( there will be 5 questions for each chapter.) Due Date: Jan 29th 4PM Eastern time.

Chapter 4 1. Identify the four aspects of being sensitive to audience needs when writing business messages. Explain what is meant by the "you" attitude.  2. The text emphasizes that establishing credibility and projecting the company's image are vital aspects of building strong relationships with your audience. What are ways writers build credibility with their audience?  3. Explain how to achieve a tone that is conversational but businesslike and explain the value of using plain language. 4. Define active and passive. Provide examples of both. Explain in what three situations you should consider using the passive voice.  5. Describe how to select words that are not only correct but also effective. Explain how an abstract word differs from a concrete word. Provide an example.  6. Define the four types of sentences, and explain how sentence style affects emphasis within a message. How can you use sentence style to emphasize key thoughts?  Chapter 5 Questions: 1. List four techniques you can use to improve the readability of your messages.  2. What is parallel construction, and why is it important? Provide an example of parallel construction.  3. Describe the steps you can take to improve the clarity of your writing, and give four tips on making your writing more concise. 4. List four principles of effective design, and explain the role of major design elements in document readability. How does white space help with readability on mobile screens?  5. Apply your understanding of the text as you answer this question. What are the ethical implications of murky, complex writing in a document whose goal is to explain how customers can appeal the result of a decision made in the company's favor during a dispute?  Chapter 7 Questions: 1. Explain an effective strategy for writing routine business requests. What are three guidelines for asking a series of questions in a routine request?  2. Should you use the direct or indirect approach for most routine messages? Why?  3. Outline an effective strategy for writing routine replies and positive messages. If a message contains both positive and negative information, what is the best way to present the negative information? 4. How can you avoid sounding insincere when writing a goodwill message?   5. What are three principles to follow for writing a condolence message?  Chapter 8 Questions: 1. What are the five goals when conveying bad news? 2. What questions should you ask yourself when choosing between the direct and indirect approaches? 3. What is the sequence of elements in a negative message organized using the direct approach? What is the sequence of elements in a negative message organized using the indirect approach?  4. What is a buffer? What is the advantage of using a respectful, ethical buffer? 5. Explain how to use the indirect approach effectively when conveying negative news, and explain how to avoid ethical problems when using this approach. Chapter 9 Questions: Some of the questions require that you apply the principles from the text to your answers rather than identify the ideas from the text.   1. What are some questions to ask when gauging the audience's needs during the planning of a persuasive message? When writing persuasive messages, why is it so important to give special attention to the analysis of your purpose and audience?  2. Describe an effective strategy for developing persuasive business messages.  3. How do emotional appeals differ from logical appeals? What are three types of reasoning you can use in logical appeals?  4. What is the AIDA model? What are its limitations? 5. Give your perspective as you answer the following question: is the "hard-sell" unethical? Why or why not?