Instruction
Specifically, the following critical elementsmust be addressed:
Section Four: Strengths and Weaknesses
For the company you have chosen, identify and assess at least four, but no more than eight, of each of the following:strengths, weaknesses, opportunities, and
threats that may affect new business activities or offerings. You may use topics listed in the Module Fourdiscussion or others that you deem important. Then,
identify emerging consumertrends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived
ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affectbranding and operations within the organization.
Section Five:Core Competencies
Continue yourpaperby identifying and explaining three to five core competenciesforthe company you have chosen. Explain how and why they are not easily
duplicable by the competition. Explain how these core competencies dovetail with yournew product orservice offering.Upon which competency or
competencies willthe new business offering benefit andwhy?Whatstrategic implications will/could this have on the new offering?
Guidelines for Submission:Milestone Two should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations.
It should be 8–10 pagesin length and follow APA formatting requirements.