Project Summary: apa style 5 hours please 2 full pages chose a company Branding and Identification Purpose: To allow students to apply concepts of branding to their experiences as consumers Choose a brand with which you are familiar and perform an analysis of the brand identity it cultivates. Consider Mumbys (2013) concepts of how organizations create complex systems of meaning that shape social realities. Analyze the brands website and social media outlets and answer the following questions: 1. Who does the brand appeal to? 2. What meanings do you associate with the brand? Why? 3. What are the various communicative elements that make up the branding process? 4. How does the organization work to create identification? 5. How does the brand appeal to elements of popular culture? 6. In your opinion, is the organization successful at building branding identity and customer identification? If so, why? If not, what could they do to improve? Explain. Other concepts to apply in answering the above questions: floating signifier effect, brand extension, identification (emotional fulfillment through consumption) and brands as texts for interpretation, marketing, and ethics.