Project Summary: " THE BEST " Choose an example of something on social or digital media that has gone viral. Answer the following questions: Questions to answer: 1. What is the campaign you chose? 2. Explain this viral marketing example. 3. Who created this? An individual? Company? Organization? 4. Why was it created? 5. Why did you choose this example? 6. Why did this go viral? (discuss how the audience responded) 7. What is the message? Do you think the message the audience received was intended? Why/Why not? 8. What made this example of viral marketing successful? 9. How might you improve on it? 10. How might this campaign influence your activity online? You will be expected to refer to concepts and elements discussed in class and in your readings, define the concepts, and show examples of how they are used effectively in digital media production. You will also discuss lesson s for own website. Post your writeup as a blog on your website. Post should be 600ish words.