Project Summary: Lesson 2: Do you remember the final project that you will be working on the entire course? Here is the project introduction again: Your company (Apple) has decided that it needs to engage in a more diverse market. You and your team have been tasked with developing a marketing plan to promote a product or service. For this project you will choose the format based on your area of interest. MBA MBA students you will expand your product or service in 2 markets- one in an undeveloped or developing country, and one in a developed country.