Project Summary: Paper for Apple firm to analyze its strategy and address the following: 1) What industry does the firm operate in? Conduct an industry analysis (The Five Competitive Forces That Shape Strategy by Michael E. Porter + complementors) and evaluate the overall industry attractiveness 2) Describe the strategic positioning of the firm within the industry 3) How does the firm's strategic positioning address or not address these structural, industry-level features? 4) Identify the market segment for which the firm’s (transactional) competitive advantage is the largest. Describe how you arrived at this conclusion.